Prof. Dr. Abul Fadl – Gordon Training International Consultant & Master Trainer

Has over 45 years of experience in child health care, nutrition, and development.  As Founder and President of Mother and Child Friendly Care (MCFC) Association, and as Licensed Representative, Consultant, and Master Trainer for Gordon Training International (GTI) for Egypt and Middle East region (Arab countries), she has conducted the Gordon Effectiveness Training as part of the volunteer work for the development of  underprivileged  mother and child groups throughout Egypt.

She was the Country Coordinator and Consultant for the International Board of Certified Lactation Consultant Examiner’s (IBLCE) in the early 2000 introducing IBCLCs in the country, and previously worked as a full time UNICEF Consultant for the Baby Friendly Hospital Initiative in the early 1990s.

She was also the Scientific Supervisor of the Arab Diploma of International Child Health of the Arab Institute for Continuing Professional Development of the Arab League.

She is currently a Professor in the “Faculty of Medicine” of Benha University and dedicated to volunteer work with the Association of Friends of Children with Rheumatic Heart Disease for combating the disease in the country and working towards improving infant and child feeding practices with the Ministry of Health.

Ayah E. Sarhan (PhD Candidate) – Programs Director

Co-Founded LifeCoach ERS (Effective Relationship Skills) in 2011, Ayah is a Licensed Representative in Egypt for Gordon Training International  and an Authorised Parent and Youth Effectiveness Training (PET and YET) Instructor by Gordon Training International (USA, California).

Ayah earned her accreditation in Coaching from Cambridge University (UK) and the Association of Coaching (AC). She also earned her Masters degree in Community Psychology from The American University in Cairo (AUC) to be able to apply best scientific practices to her community work with families. Ayah also earned her Post Graduate Diploma in Learning and Development from Chartered Institute of Personnel Development (CIPD UK).

Ayah seeks to continually learn and apply best practices from her affiliations in various communities of practice. She is a/n:
*Affiliate Member of British Psychological Society (BPS) 
*Member of American Psychological Association (APA) 
 *Member of Society for Community Research and Action (SCRA)
*Associate Member of CIPD
*Accredited Member in AC


Ayah co-founded 2 NGOs and is a Board Member in the Family Hub (Family Experts Network) and Mother & Child Friendly Care Association (MCFC); consulting UNICEF and Ministry of Social Solidarity in the development and delivery of a national parenting program across Egypt; and consulting UNICEF and Ministry of Health on preparing hospitals for becoming Baby Friendly under the Baby Friendly Hospital Initiative in Egypt.

She also served as a Consultant to NGOs such as Rheumatic Heart Disease Association and Wataneya Society for Orphans. She volunteers in coaching orphans and children with Rheumatic Heart Disease and cancer to build their emotional and social capabilities.

More background information about Ayah:

Ayah graduated with highest honors from the American University in Cairo (AUC) after earning her Bachelor degree in Business Administration with concentration in Finance and Economics. Then she worked in multinational organizations such as Unilever, Societe Generale, and HSBC Bank plc. for 15+ years.  A major part of her responsibilities was managing organizational changes, coaching team members, consulting clients, besides assessments and program development and delivery.

Turning Point in her story:

Eventually, she realized that real development starts by individuals understanding their capabilities, emotions and thoughts in order to lead a fulfilling life and satisfying relationships. Her motherhood experience was a major transformational point in her life. 

Relationship management is the golden thread that runs throughout her professional and personal life:

*She believes that the early relationship between a mother and her baby is a major determinant for successful relationship management (similar to what is suggested by attachment theory). Hence, she advocates for breastfeeding as a catalyst for developing such secure and loving relationship.

*She supports mothers mange this transition into motherhood without shame or guilt but with love, compassion, peace, and confidence. She also believes that fathers have an important role in supporting mothers and nurturing a secure and loving relationship with their baby.

*Ayah beliefs in the power of conversations as the basis for any healthy relationship, and that it eventually leads to peace within each person and between people within any community. When one knows what needs to be communicated in a specific situation and to say it clearly, mutual understanding can be nourished and problems can be prevented, and even conflicts can be resolved.


She is the mother of two lovely young ladies, if you want to know more, check out her story as a parent.

She aims to help individuals maximize their performance and results, develop effective strategies to handle  challenging  transitional  life stages and roles, and to improve their relationships and influence.  The ultimate result would eventually contribute towards the development of a peaceful and sustainable productive community.

To contact her or read her contributions: 

You can check out her articles on Mother and Child Magazine
Join her Free Educational Group on Facebook

Iman  Sarhan  – Founder & Communication Director

Iman is an Organizational Psychologist (MSc), Effective Communication & Conflict Resolution Consultant, Leadership Facilitator & Coach, NLP Practitioner, & a certified Lactation Counsellor.

 She graduated from the AUC, Egypt with honors. Thereafter, she acquired her Organizational Psychology Diploma, followed by her MSc from Heriot Watt University, UK.  Over the past 17 years she has worked in various fields including development, marketing research, planning, & project management in locations like Egypt, KSA, Bahrain, MENA region, Canada, USA, & UK. 

Iman facilitated several Training & Coaching programs towards Effective Communication, Conflict Resolution, Leadership, Mental Health, Parenting, women empowerment, organizational development.  She has worked for or partnered with different clients ranging from NGO’s like Watania for the development of Orphanages, Mother & Child magazine, Mother Child Friendly Care Association, Egyptian Society of Nutrition Pharmacists, جمعية زهور المستقبل للتنمية; to Educational institutes like AUC, FUE, Newcastle University (UK); & corporations like Clorox, TNS, Vodafone, ISOS UK, Sogno UK, Gordon Training México, etc. Added to her work with UNICEF, WHO, & MoSS[1].

She has contributed, as a speaker, to several conferences (like UFHRD[2] 2018, Northumbria University, UK; TOYC 2013, KSA), international events (Inspiring & Engaging International Women Leaders, 2017); she publishes research papers in lactation management[3]. She has contributed to the development of the national parenting toolkit & educational videos by UNICEF & MoSS.  Iman is a member in BPS, UK[4], & a Facilitator - Association for Coaches, Co-Coaching Forums, Newcastle & Northumbria University, UK[5]. 

Iman excels in supporting organizations create positive impact, for her, the wellbeing of the employees is a key resource towards achieving the desired goals. She is very passionate about coaching employees & equipping them with hands on skills to enhance their well-being, resilience, & stress coping mechanisms. She believes that change is the only constant, hence, accepting & learning how to navigate through change (life or work transitions) is crucial for optimal performance.  

To all parents out there:

Lastly, Iman is a passionate entrepreneur and a philanthropist, she believes that Effective Relationships are the basis for Effective and Successful communities.  Hence, her passion in coaching & counselling new mothers has emerged from her philanthropy work with Mother & Child Friendly care association (MCFC).  She supports parents bring up psychologically healthy children.  As a board member in MCFC, Iman is responsible for the community component of breastfeeding promotion through Mother Support Group training, maternity coaching & breastfeeding counselling as well as the production of education, audio visual & teaching material.  She aims to spread awareness, educate & develop the community in a sustainable manner.

To get in touch with Iman, email: [email protected] or


[1] Ministry of Social Solidarity, Egypt

[2] University forum for Human Resource Development


[4] British Psychological Society, UK

[5] Association for Coaching